Microsoft Surface Social Campaign

Starting from scratch, we created the look, feel and tone of the Microsoft Surface’s social media presence on Facebook and Twitter, providing fun, shareable, social-friendly ways for people to learn about the features of the Microsoft Surface including how-to posts, humorous posts, and topical posts.

For the holidays, we produced an interactive “advent calendar” app that counted down to the launch of the new Surface 2 which had daily bits of insider information, encouraged sharing on social, exclusive deals and prizes